Peter Moore Joins Wisła Kraków as Board Advisor and Minority Shareholder

Wisła Kraków SA proudly announces the appointment of Peter Moore - a globally respected executive at the intersection of sport, technology, and entertainment - as a Board Advisor and minority shareholder of the club.

Peter Moore has acquired a 5% stake in TS Wisła Kraków SA. His involvement plays a crucial role in advancing Wisła Kraków’s bold vision — one rooted in global ambition, trust in modern technologies and digital transformation, and a deep respect for local traditions.

“Peter is not only one of the most accomplished executives in global sport and tech. There has never been anyone like him in the history of Polish football.” said Jarosław Królewski, CEO and majority owner of Wisła Kraków. “He is someone who deeply understands what clubs like Wisła represent—history, identity, and community. With Peter’s support and belief in our project, we’re entering a new era with confidence, courage, and a global outlook. What matters deeply to me as the president of this club is that Peter has led initiatives that truly changed the world—not just in football, but across technology, entertainment, and education. His belief in club communities, his humility, and the fact that after conquering the Western world he now wants to help Poland grow by sharing knowledge, ideas, and world-class practices—that speaks volumes. It’s a powerful and inspiring gesture, and it shows what this collaboration can become.”

Moore brings decades of elite leadership experience, having served as CEO of Liverpool FC, President of EA Sports, Corporate Vice President at Microsoft Xbox, and senior executive at Sega of America, Reebok, and Unity Technologies. His unmatched track record in building iconic sports and gaming brands makes him a natural fit for Wisła’s emerging football-tech model.

“This is more than a project—it’s a journey of heritage, innovation, and community,” said Peter Moore. “I’ve always admired clubs with deep-rooted legacy like Wisła Kraków. I’m honored to join this bold experiment and contribut my e to a vision that honors Kraków’s rich football history while helping build something new and inspiring. The potential of what we can do together—on and off the pitch—is extraordinary.”

This partnership emphasizes a direction for Wisła Kraków from the last two years: one of global ambition, technological investments, and deeper engagement with local communities. With Peter Moore in advisory board, the club reinforces its commitment to blending tradition with innovation—aiming to become a leading example of how legacy institutions can evolve without losing their soul.

Wisła Kraków is an organization fully aware of its position in football and the ambitions that come with it. For years, the club has been consistently and determinedly rebuilding its structures—both in the sporting and commercial areas—within the scope of its capabilities. This process has become part of the club’s identity and is rooted in hard work and perseverance. The collaboration with Peter Moore is aimed at supporting the club in overcoming existing challenges, addressing identified areas in need of improvement, and designing a proper and sustainable sporting and financial path toward the future. Peter Moore’s experience in managing a club as significant as Liverpool, as well as his involvement with other organizations—and the insights derived from that—are invaluable to Wisła. The club still faces a great deal of work, but thanks to determination, systematic effort, and clearly defined goals, Wisła looks to the future with optimism. A long-term process of positive change lies ahead, one that will require patience and sound decision-making. Today, the first step has been taken.

Peter Moore – Automatically Generated Bio (via OpenAI DeepResearch)