TS Wisła Kraków SA and VML Join Forces – New Partnership in Communication and Innovation

TS Wisła Kraków SA is pleased to announce an official partnership with VML – a leading advertising agency in Poland and globally. This collaboration aims to support the Club in transforming its brand, communication, and sales processes by leveraging cutting-edge technologies, including artificial intelligence and advanced data analytics.

The local branch of VML is the first Polish agency to win the prestigious Grand Prix and Titanium awards at the Cannes Lions festival. With a portfolio of over 400 accolades for creativity and effectiveness in both the Polish and international markets, VML Poland’s 800-strong team works with top-tier brands such as Samsung, IKEA, T-Mobile, and Bank Pekao SA, delivering innovative solutions in marketing, communications, and digital transformation.

“The collaboration between Wisła Kraków and VML formalizes our previous, less official interactions built on a shared vision and ambition,” says Dawid Szczepaniak, Creative Chairman of VML Poland. “I’m thrilled to work more closely and exchange ideas with visionaries like Wisła Kraków CEO Jarosław Królewski and former Liverpool FC CEO Peter Moore, who recently joined the team. It’s an honor to play even a small role in bringing a nearly 120-year-old football club into the 21st century. Together, we will explore how AI and data analytics can support the Club – whether in brand building, ticket sales, merchandising, or attracting sponsors. Most importantly, we’re all hungry for a quick return to the Ekstraklasa.”

“We believe that Wisła Kraków – a club with nearly 120 years of history – has not only the duty to preserve tradition but also the courage to set new directions in the world of sports,” says Jarosław Królewski, CEO of TS Wisła Kraków SA. “The partnership with VML is not just an investment in modern communication, but also in the future of the Club as an organization open to data, technology, and creativity. By combining sports values with the expertise of a marketing industry leader, we will work together to create a model of cooperation that can inspire the entire market.”

This partnership with VML marks another step toward a future where tradition meets technology, and passion for sport is driven by strategic thinking and creativity.